The Fine Tours Group was founded in 2004 with a simple vision: to create exceptional, personalised travel experiences that showcase the very best of New Zealand. More than two decades later, that commitment remains at the heart of everything we do.
What began as a small New Zealand business has grown into an established inbound tourism operator and destination management company. Today, our family of travel brands creates tailor-made holidays across New Zealand and Australia, partnering with travellers and travel advisors around the world to deliver seamless, unforgettable journeys.
Fine Tours Group is a privately owned business with a small group of actively involved stakeholders. Ownership is shared by boutique investment firm Evergreen Partners, experienced director Greg Muir, and the company's original Co-Founders, David and Kerry Kettle. Together, they bring decades of leadership, industry expertise, and a shared commitment to the values that have shaped our business from the very beginning.
Who We Work With
Fine Tours Group works with travellers, travel advisors, wholesalers, tourism operators and industry partners around the world to create carefully curated travel experiences that showcase the very best each destination has to offer.
Our consumer brands inspire and support travellers planning their next holiday, while our dedicated trade solutions empower travel advisors with the tools, technology and expert local knowledge needed to confidently sell New Zealand and Australia.
Our success has always been built on collaboration, trust and a shared commitment to delivering outstanding customer experiences.
Why Work With Fine Tours Group?
Destination ExpertiseOver two decades of experience designing exceptional journeys across New Zealand and Australia.
Powerful technology first booking platform that makes planning and selling travel simpler, so you can turn enquiry to booking even faster.
Over two decades of experience designing exceptional journeys across New Zealand and Australia.
A passionate team committed to supporting travellers, travel advisors and industry partners every step of the way.
Our Core Values
We act with honesty, integrity and authenticity, building trust through open communication and doing the right thing.
We collaborate, support one another and celebrate the strength that comes from working as one team.
We embrace curiosity, innovation and continuous learning, always seeking new ideas and better ways to grow.
We create an environment where people are trusted, encouraged and supported to reach their full potential.