Fine Tours Group (FTG), a leading inbound tour operator of bespoke travel experiences in New Zealand and Australia, is delighted to announce the appointment of Tammy Marshall and Denis Pierce to its Board of Directors. Their combined expertise strengthens FTG’s strategic direction as the company continues to expand its position as a trusted leader in Australasian inbound tourism.
Introducing Tammy Marshall
Based in Brisbane, Tammy Marshall brings more than 30 years of leadership across tourism, hospitality, transport, and the cruise sector. She has held senior executive positions with some of the industry’s most respected brands, including TFE Hotels, Carnival Australia, AAT Kings, and Contiki, developing a deep understanding of both inbound and outbound markets. Tammy currently serves as Chair of YHA Australia, the country’s largest budget travel accommodation provider with over 70 properties and is also a board director of Railbookers Group, the leading operator of independent rail vacations worldwide. Her extensive network and proven strategic insight make her a highly respected voice in the tourism industry.
Introducing Denis Pierce
Sydney-based Denis Pierce is one of the most experienced leaders in the Australian and New Zealand inbound tourism sector, with over 40 years in the industry. He is widely recognised for his advisory role to Tourism Australia (2011–2021), where he played a pivotal role in building the internationally acclaimed Signature Experiences of Australia program, showcasing the country’s premium and unique visitor experiences. Denis spent nearly two decades as Group Managing Director of ATS Pacific, overseeing operations across Australia, New Zealand, and Fiji. He has also served in senior roles with Newmans Tours, was Chair of the Australian Tourism Export Council (ATEC), and has contributed to several state and national tourism boards. His depth of experience and industry foresight continue to shape tourism strategies across the region.
Looking Ahead
“We are thrilled to have Tammy and Denis join our Board at such a pivotal time for Fine Tours Group. Their wealth of experience and global perspective will be instrumental as we continue to evolve our business, strengthen our partnerships, and deliver world-class travel experiences for visitors to New Zealand and Australia. Their insight will ensure we remain at the forefront of a rapidly changing tourism landscape.”
With these appointments, FTG is well-positioned to build on its mission of providing highly tailored, premium travel itineraries that showcase the best of New Zealand and Australia, while strengthening its reputation as a trusted partner in the global tourism network.
About Fine Tours Group (FTG)
Established in 2004, as New Zealand Fine Touring, FTG has always been passionate about providing international visitors with unique and tailored travel experiences. FTG serves as the parent organisation for many of New Zealand and Australia’s leading touring consumer brands including Inside Australia Travel, Discover New Zealand, New Zealand Self Drive Tours, New Zealand Coach Tours, Ski New Zealand, Fine Tours New Zealand, Thrifty Tours New Zealand, Pure Journeys, NZ Road Trip. FTG is also an important provider of DMC services to key travel agents around the world via ozsidekick and nzsidekick.